I've worked in many different industries, from hospitality to higher education, and I even did a couple of months at UPS. One constant over the past 20 years has been my love of startups. I've worked my way up from intern to senior leadership and seen the insides of companies from pre-seed stage to scaleups. I'm not afraid to roll my sleeves up, so while I love applying my experience to strategy, don't be surprised if you see me writing some knowledge base articles as well.
Classic customer experience move. I’ve got the online blueprint, but the post-its just make the magic happen. // Taken by TF
STYLE
I’m probably different from the consultant you’re used to working with. I only take on projects that make sense for my experience. If I can finish up sooner than promised, I will. I want to be impactful, so if I know your team can’t handle taking over a project after I’m done, I will absolutely tell you. And if it’s not a good fit, I’ll do my best to recommend you to someone else.
Timelines range from 1-day sessions to as long as you need Trish Of All Trades (my longest running clients are in the 3+ year range). I like to make sure there's enough time to make a meaningful impact with enough takeaways for the team to run with on their own. And if necessary, I love to use my network to help companies hire someone full-time employees to carry on with strategy/execution.
Actual Saturday afternoon at a former startup. When I say I’ve helped build startups from the ground up, I have the Ikea allen wrenches to prove it. // Taken by TF
WHAT I DO
The core of my freelance work revolves around community building and customer experience strategy, primarily for product-driven tech companies. And I do love when this work intersects with smaller startups and nonprofits, where I get to be even more collaborative and step in for hands-on execution.
My event work also includes event production of all sizes, from intimate gatherings to full conferences, as well as supporting companies that sponsor maor events. Thanks to my time across several startups, I’ve become a true “Trish of All Trades,” taking on projects in professional development, career coaching, and employee experience.
I’ve spent time on the other side of the camera too, recording more than 15,000 short videos for one of my early startups, and doing voiceover work whenever I get the chance (truthfully, I’m less experienced in this realm, but excited to continue my learning).
Types of projects I've worked on:
Developing community strategies and supporting the hiring of community managers
Mapping customer journeys and uncovering spinoff projects for internal teams (on occasion, I step in to lead a spinoff, and bring the team back in where necessary)
Conducting research, selecting community platforms, and crafting thoughtful launch plans
Creating community-driven content, from written pieces to videos, that enhance both the customer and employee experiences
Identifying power users and standout community members through interviews, then building programs that elevate them and the brand
Producing events and conferences, as well as managing sponsorship activations
Running social media campaigns (generally for smaller brands/nonprofits/startups)
I’m also currently doing the programming for a student entrepreneurship co-op
The cover for The BOSFilipinos Podcast. Created by TF in Canva.
You may also know me from BOSFilipinos, where my co-founder duties include:
Podcast production: recruiting guests, interviewing on air (episodes available on Apple Podcasts, Amazon Music, and Spotify), editing episodes, and collaborating with an engineer for final mastering
Content creation: writing and editing our monthly newsletter, creating Canva assets, and crafting copy for social media
Event presences: co-hosting/partnering, emceeing, and speaking at community events
Community programming: developing event concepts, coordinating logistics, and securing prizes or giveaways.
Before the pandemic, I also spearheaded some Filipino food pop-ups (everything you can imagine outside of the cooking bit)
Some more informal feedback after serving as an advisor during an Alternative Spring Break volunteer trip. // Taken by TF
CLIENT / COLLEAGUE RECOMMENDATIONS
You can check out the recommendations section on my LinkedIn (I have over 65) to hear more about what I've done / what it's like to work with me, but here are a handful of excerpts:
“Before we had in house customer success resources, we were able to bring in Trish to quickly create some onboarding videos for us. Speed and quality were both high priority for us and Trish was able to provide both. She’s great on camera, was able to create her own scripts, and kept the project moving along quickly to hit our deadlines. The videos came out great, and our customers really engaged with them.”
“She helped us kickstart an event marketing program and spearheaded our sponsorship of a half dozen events across the US and Europe. She was a natural extension of our team, working cross-functionally to advise us how to allocate a 6-figure marketing budget to find best-fit customers and get an ROI. We trusted her to independently manage external relationships with event sponsors and come up with detailed execution plans, and she nailed it.”
“Her ability to quickly synthesize the knowledge and work flows of different teams and provide actionable, cross-functional insights helped freshen focus on new projects and ways of doing things. Not only did she share valuable observations and learnings, she also generated tangible tools and documentation that we’ve continued to derive value from.”
“Trish is extraordinarily people-focused and always knows how to make others feel special, from her colleagues to customers. This is great from a brand perspective, but the big difference is that Trish is genuine in her interactions and works incredibly hard to represent the customer voice.”
“Trish is one of the hardest-working, most dedicated people I have ever met in the world of Community. She is passionate about her work and is a natural in getting people as excited about her team/company/product as she is.”